About

Alex brings a range of entrepreneurial, media and internet experience matched with institutional and global experience.

As CEO of Latitude Group, one of Europe’s largest independent digital marketing agencies, he is driving industry change in marketing driven by customer conversion.  Latitude runs campaigns in 57 countries using PPC, SEO, social media strategies, affiliate marketing and is on the leading edge of the cross channel analytics to make a cohesive campaign effective.

In 1999, Alex co-founded GoIndustry plc in Europe, which he and his partners built from the proverbial napkin into a 17-country global leader in online industrial auctions.  He and the team took it public in London where it was valued at over $100M.

Alex cut his teeth at Disney where he was the project lead for the launch of a division and learned the tools of finance and M&A as applied to traditional media business models including terrestrial and satellite broadcasting, and film.  Alex perceived the power of online models for media while at Harvard Business School in 1994 and thereafter as a management consultant for McKinsey & Co. working with newspaper, television and music companies migrating to the digital medium.

Between these three stints Alex, developed experience in the roles of CEO, CFO, CTO and CMO and drove new product development, M&A, international expansion, financing, sales force effectiveness and turnaround management.

Since 2006 Alex has been encouraged by and encouraging the wave of entrepreneurial inspiration capturing Europe. To this end, Alex has acted as angel investor and mentor in technology and internet-based projects and a ski company.   The companies are: Skimbit, MyBuilder, RentMineOnline, GoMix and Faction Skis.  He also acts as an advisor to private equity firm Vitruvian Partners, a €1B private equity fund focused on technology, media and telecommunications, a member of Cambridge Angels and on the advisory board of Seedcamp.

Alex has worked and lived in the UK, Germany, the US and Latin America and speaks the respective languages to varying degrees.  While obtaining his BA from Stanford and MBA from Harvard, ever the entrepreneur, he co-founded the wine club at both.

Outside of his hectic schedule, Alex enjoys skiing, kite surfing and running, though rarely all at once, and is a trustee of the Venture Partnership Foundation, which applies venture methods to the social sector.